Boardwalk Burgers (“we,” “us,” “our”) values your privacy and is committed to protecting the personal information of our customers who participate in the Boardwalk Burgers Loyalty Program (“Program”). This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you sign up for and use our loyalty program.
1. Information We Collect
When you join and participate in our Loyalty Program, we may collect the following information:
Personal Identifiers: Full name, email address, mobile number, date of birth (optional), postal code.
Account Information: User ID, program membership details, preferences, point balances, and transaction history.
Purchase Data: Order history, items purchased, frequency, and method of payment (no card data is stored by us directly).
Device and Usage Information: IP address, device ID, browser type, and interaction with our mobile app or website (if applicable).
Location Data: If you access our services through a mobile device and allow location permissions, we may collect geolocation data to offer relevant deals.
2. How We Use Your Information
We may use your information to:
Operate, administer, and improve the Loyalty Program
Track your reward points and transactions
Personalize your experience with targeted offers, promotions, or product suggestions
Communicate with you via email, SMS, or app notifications about program updates, offers, or events
Respond to customer service inquiries
Detect, investigate, and prevent fraud or unauthorized activity
3. How We Share Your Information
We do not sell your personal information. However, we may share your data with:
Service Providers: Partners who help us operate the Program (e.g., SMS/email platforms, loyalty system providers, analytics tools) under strict data protection agreements.
Franchise Locations: If you visit a franchise-owned Boardwalk location, certain loyalty data may be shared with that location for the purpose of reward redemption, customer service, or operational reporting.
Legal and Compliance: If required by law or to protect our rights or safety.
4. Your Choices
You have the right to:
Access and Correct Your Data: Update your profile through our app or contact us directly.
Opt-Out of Communications: You can opt out of promotional emails or SMS via the unsubscribe link or by replying STOP.
Delete Your Account: Contact us to request account deletion, which will result in forfeiture of unused loyalty points.
5. Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information. However, no system is 100% secure, so we encourage users to also protect their login credentials and report any suspicious activity.
6. Children's Privacy
The Loyalty Program is not intended for use by children under the age of 13. We do not knowingly collect personal data from children.
7. Data Retention
We retain your personal information for as long as your loyalty account is active or as needed to provide you services. You can request deletion of your data at any time.
8. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we’ll notify you via email, app notification, or our website. Your continued participation in the Program after such updates constitutes acceptance of the revised policy.
More information about the use of personal data
